The Meaning of FREE!

The Meaning of FREE! Without cost or payment.

That is what FREE means. So when you are looking for a website and they state, “Build your website for FREE, or Free Website Builder,” know what you are getting, or getting into.

If you are a small business owner, or soon to be one, you know that there is nothing free in this world. Hell, you said the phrase many times yourself, “there is no such thing as a free lunch.” If you think WIX, or any other website company is going to give their product away (for free), think again. They are like a casino in that they are not in flourishing in the middle of the desert because they are losing money. They lure you in, let you win, and ultimately take it all back, and more. Much more. So before you chose FREE, think about where the hidden costs, and factors may be.

Is FREE really all that good? When was the last time you received something for free and really said, man that was good! Or wow, that really was FREE! Probably next to never. Free is a marketing term to help lure you in, get you hooked and keep you on the line. Personally, I never accept anything free (especially something found via the Internet or E-mail). These are the worst FREE opportunities there are. At least if you can see it, touch it, hold it, taste it, and so no, you know what the value of FREE really is. It’s hard to do this when you are purchasing a website.

Your website is the most important marketing and communications tool you have. For most small business, it is your portal to sales, and your best salesperson all in one. If you have a salesperson, ask them if you can dump your website. Your website is your business, and just as you own your business, you should own your website. And ownership, as you well know, is never FREE.

Want to get other web developers perspective on the FREE website companies? Just Google Free Website Reviews, there are plenty to read.